The Signal They Tried to Censor
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PRESS
Nothing about this campaign has been normal.
What’s the new normal?
A world where art gets filtered, signals get censored, and truth gets flagged for “tone.”
So we gave them two versions:
The one we wrote.
And the one they’d let through.
Enjoy both.
Decode the difference.
Welcome to the game.
UNCENSORED PRESS RELEASE
MY NAME IS NOBODY LAUNCHES NATIONWIDE SIGNAL CAMPAIGN — JESUS IS NOT A BRAND. FAITH IS NOT A FRANCHISE. A NEW STREET GOSPEL IS RISING — FROM THE VAN TO THE SPHERE.
From *Saturday's Warrior* to "South Park Kenny" to "Nobody Loves You," Kenny McCormick IV emerges as an exiled prophet turned polymorph performer. His billboard-fueled rebellion reimagines Mormon myth through music, merch, and federally legal hemp.
SALT LAKE CITY, UT — May 27, 2025
Thrown out by American Idol. Silenced by his Church. Abused by his family. Now: Kenny McCormick IV, aka Jimmy Flinders, is taking the mic — and his soul — back.
This is LDS/LSD, the sonic resurrection: a psychedelic hymnal of truth, trauma, and transcendence. Eight reimagined Mormon hymns. One outlaw voice. Zero apologies.
It started with a whisper: "Start With I Love You." Now it's a 15-city billboard wave across Salt Lake City, Las Vegas, Phoenix, Idaho, and Holland, Michigan — Kenny's hometown.
Each billboard is stripped of logos and names. Just phrases like:
- "WELCOME HOME"
- "MY NAME IS NOBODY"
- "NOBODY LOVES YOU"
The campaign is powered by:
- StartWithILoveYou.com – a fan-built experience and scavenger hunt
- Spiritual Plants – born from Craig's free psychedelic retreats
- Mormon Meds and Latter-Day Leaf – federally legal THCA hemp brands
- Creating Fun – a post-religion creative collective founded by Craig Gross
Kenny and Craig have created four albums together, including *LDS/LSD*, *Baphomet Zoo*, and the AI-integrated *Freely and Lightly* by AI Babes.
They've met with Warner Bros execs. They've seen behind the curtain. The industry's rigged. Artists are burning out. This team isn't here to follow the game — they're rewriting it.
StartWithILoveYou.com is more than a store. It's the front door to the future of music, movement, and myth.
Born from exile. Run by ghosts.
We fund artists the industry dropped.
We build platforms when the Church won't.
We say the words they told us to keep quiet.
This is a scavenger hunt. A recovery space. A resurrection in real time.
The movement is built across mediums: music, story, fashion, plant medicine, AI, and spiritual satire.
It's not just content. It's a signal.
If you've found it — you're in the game.
APPROVED PRESS RELEASE
SALT LAKE CITY, UT — May 27, 2025 /24-7PressRelease/ — Artist Kenny McCormick IV, known for his work as Jimmy Flinders in the cult classic Saturday’s Warrior, has launched a multi-city billboard campaign in support of his latest music and storytelling project. This marks the debut of LDS/LSD: The Psychedelic Hymnal, an album that reinterprets traditional Mormon hymns through a modern lens of healing, creativity, and personal freedom.
THE SIGNAL CAMPAIGN
The campaign spans 15 cities, with active billboards in Salt Lake City, Las Vegas, Phoenix, Boise, and near McCormick’s hometown of Holland, Michigan. The messaging—displayed without artist names or product links—includes phrases like:
- “JESUS LOVES NOBODY”
- “MY NAME IS NOBODY”
- “NOBODY LOVES YOU”
All signs point viewers to StartWithILoveYou.com, an immersive digital store and scavenger experience.
There are currently 8 real billboards live in Salt Lake City. To see coordinates and join the game, visit the site. This isn’t about press—it’s about play. Think Pokémon meets street gospel. We’re not selling merch. We’re not charging for the music. Everything is free. The goal is participation.
The campaign is supported by:
- StartWithILoveYou.com – a story-based merch platform and interactive fan portal
- Relevé Entertainment – founded by Holly Carter, longtime producer and entertainment executive
- Christian Cannabis and Spiritual Plants – which include the federally legal hemp lines Mormon Meds and Latter-Day Leaf
- Creating Fun – a creative agency and collective founded by Craig Gross
MUSIC & IMMERSIVE STORYTELLING
McCormick and collaborator Craig Gross have co-created multiple albums including LDS/LSD, Baphomet Zoo, and Freely and Lightly by AI Babes. Their work blends music, immersive performance, and narrative design.
Easter weekend 2025 marked the launch of Resurrection Flower from Christian Cannabis, alongside a live performance of LDS/LSD at Urbana Lounge in Oakland.
Following Oakland, the team launched a stealth tour—performing intimate secret shows, underground sets, and unpublicized billboard disruptions in select cities. They’ve taken cues from bands like All-American Rejects, bringing music back to fans in small, energizing settings.
This is about building a community through discovery, not distribution.
THE VISION
The ultimate vision is a full-scale immersive show hosted at The Sphere in Las Vegas, designed as a nontraditional theatrical experience combining music, light, and storytelling. The show is intended to be accessible, potentially free, and built in honor of Tony Hsieh’s legacy of delivering happiness.
PRESS CONFERENCE DETAILS
This marks Kenny’s first public appearance in Salt Lake City since launching the campaign.
There will be no stage, no livestream, and no traditional Q&A.
Just Kenny — one mic, one message.
This moment is for the fans. A chance to speak directly, in the place where his story began.
- Date: Thursday, May 29, 2025
- Time: 12:12 PM MST
- Location: 40.72478, -111.92392
Billboard behind IFA Country Store,
1147 W 2100 S, South Salt Lake, UT 84119
(Parking available on site)
Note: This is the only location publicly listed. Others can be discovered through gameplay at StartWithILoveYou.com
ABOUT RELEVÉ ENTERTAINMENT
Founded by Dr. Holly Carter, Relevé Entertainment has launched and supported artists and brands including Usher, Destiny’s Child, and Kirk Franklin.
With a strong presence in film, music, and docuseries development, Carter brings her expertise to the My Name Is Nobody campaign with plans for national media rollout, Live Nation tour support, and immersive brand activations.
MEDIA CONTACT
Holly Carter
Founder, Relevé Entertainment
holly@releve-ent.com
Craig Gross
Founder, Creating Fun
craig@creatingfun.com
StartWithILoveYou.com is more than a store — it’s the front door to the future of music, movement, and myth.
Built by artists outside the system, it supports creators the industry dropped, tells stories the Church wouldn’t touch, and invites fans into an unfolding game of discovery.
With no paywall and no gatekeepers, the platform blends music, merch, and multimedia into a scavenger hunt for the soul — where every billboard, lyric, and drop is part of the signal.
If you’ve found it, you’re already in the story.
2. SALT LAKE CITY
Coordinates: 40°44’38.6”N 111°54’10.6”W
Note: LEFT SIDE SOUTH EAST
3. SALT LAKE CITY, UT
Coordinates: 40°41’10.5”N 111°54’12.6”W
Note: LEFT SIDE NORTH BOUND
4. SOUTH SALT LAKE CITY
Coordinates: 40°42’44.7”N 111°54’12.1”W
Note: RIGHT SIDE NORTH BOUND
5. WEST VALLEY, UT
Coordinates: 40°42’59.3”N 112°01’30.4”W
Note: RIGHT SIDE SOUTH BOUND
6. SALT LAKE, UT
Coordinates: 40°42’52.6”N 111°57’15.9”W
Note: RIGHT SIDE SOUTH BOUND
7. WEST VALLEY, UT
Coordinates: 40°42’26.7”N 111°58’47.2”W
Note: RIGHT SIDE NORTH BOUND
8. WEST VALLEY, UT
Coordinates: 40°42’26.7”N 111°58’47.2”W
Note: LEFT SIDE SOUTH BOUND