Press Release
Nothing about this campaign has been normal.
What’s the new normal?
A world where art gets filtered, signals get censored, and truth gets flagged for “tone.”
Search for the story online and read the press release “they allowed”.
Here’s the real on!
Decode the difference.
Welcome to the game.
PRESS RELEASE: FOR IMMEDIATE RELEASE
Issued by: Craig Gross
Primary Contact: craig@creatingfun.com
KENNY MCCORMICK RETURNS TO SALT LAKE CITY
Stunning Billboard Campaign Sparks Mystery and a Press Conference Announcement Set for May 28th
Salt Lake City, UT — May 23, 2025
Eight mysterious billboards have appeared across Salt Lake City with bold, cryptic phrases:
“WELCOME HOME”
“NOBODY LOVES YOU”
“START WITH I LOVE YOU”
They all lead to one name: Kenny McCormick IV — former American Idol contestant, Saturday’s Warrior lead, and the voice behind the disruptive new album LDS/LSD: The Psychedelic Hymnal.
PRESS CONFERENCE DETAILS
Date: Wednesday, May 28, 2025
Time: 12:12 PM MST
Location Coordinates: 40°43’29.2”N 111°55’26.1”W
Facing: Westbound traffic
Placement: Right side of road
Billboard Exposure Time: 8 seconds
Parking: Available behind
IFA Country Store
1147 W 2100 S, South Salt Lake, UT 84119
This marks Kenny’s first public appearance in Salt Lake since disappearing from all verified accounts last month.
THE ALBUM:
LDS/LSD — The Psychedelic Hymnal
A reimagining of classic Mormon hymns, rewritten through the lens of trauma, rebellion, and spiritual reclamation. This is not a comeback album — it’s a declaration of liberation.
“They told me to be quiet. I wrote an album instead.” — Kenny McCormick
The music reflects the story of a child abuse survivor who uses spiritual plants and sound as a healing force.
THE CHURCH
Kenny has publicly stated he was sexually abused by a family member and that the Mormon Church was aware.
LDS/LSD is not just an artistic response — it is a direct confrontation. The album is not an act of vengeance. It is an act of resurrection.
THE BILLBOARD CAMPAIGN
There is no ticket link, no album drop ad, and no artist name on most of the billboards.
Instead, the campaign acts as a signal transmission, echoing the mythos of Jimmy Flinders — Kenny’s former character from Saturday’s Warrior, reimagined now as Nobody and SUNY.
Billboard slogans include:
“START WITH I LOVE YOU”
“MY NAME IS NOBODY”
“WELCOME HOME”
“FREE JIMMY FLINDERS”
”AI BABES”
Merch is available only through the scavenger-hunt-style website:
The site was launched by Clyde Shelton, a mysterious fan who claims to be building the movement from underground.
8 ACTIVE BILLBOARDS — SALT LAKE CITY
- I-15 N @ 2100 S
- 500 W & 600 S (Facing Inbound)
- State St & 1300 S (Facing South)
- I-80 W near Airport (Digital Panel)
- 400 S & 200 E (Downtown)
- 700 E & 2100 S (Facing North)
- Foothill Blvd & Sunnyside
- I-215 W Exit 17
Each location pulses with phrases and personas: Jimmy Flinders, Nobody, SUNY.
THIS IS NOT A PERFORMANCE
This is not a stunt.
There will be:
- No livestream
- No stage
- No traditional Q&A
Only:
- A mic
- A guitar
- A message
- And Kenny
MEDIA CONTACTS
Craig Gross
Email: craig@creatingfun.com
Holly Carter
Executive Producer, Relevé Entertainment
Email: holly@releve-ent.com
General Inquiries: startwithiloveyou@gmail.com
#StartWithILoveYou
#LDSLSD
#NobodySpeaks
#JimmyFlinders
#ExMormon
#MyNameIsNobody
#freejimmyflinders
